Radiant Light Philippines Official Logo

MEETING SUMMARY 6/26

Key Takeaway / Action Items

Need to Revamp the Events Section on the Current One-page Site

THIS IS THE TOP PRIORITY

The Events Section should show:

  • Upcoming Event
  • Future Scheduled Events
  • Past Events

Modify Logo to Include "INC."

The current logo should include "INC." to be consistent with the government records and non profit filing information. 

Status: DONE!  A copy of the updated logo will be shared with the group.  As you can see, the website has the updated logo to include "INC."

Continue Brainstorming on the Full Website Project

We had a very high-level discussion of the website development lifecycle from Strategy/Discovery Phase until the unveiling, as well as the upkeep and maintenance of the website post launch.  As a next step, we need to develop an overarching communication and marketing strategy to serve as the blueprint to developing and structuring the website.  As next steps, it was proposed to pursue the following:

  • The next meeting should focus on the high-level stuff to come up with the communication & marketing strategy. 
  • The "mission" and "vision" give us an idea on WHAT you would like to achieve as an organization.  I believe you already have them.  The communication & marketing strategy will help us determine HOW we can achieve your mission and vision. These include not only the website but also the various campaigns in social media and communication channels (print, video, digital, etc.) to raise awareness, encourage support, and sustain the interests of donors and supporters to continue supporting your advocacies.
  • The development of the website (structure, contents, and design) will be the easier task once we have a solid strategy in place.

Next Steps...

We agreed to meet at least once a week to ensure that progress is being made.  I am available 8:00pm your time (11:00pm in Virginia).  While it will be good to discuss some details it is more important at this stage to have the high-level discussions.  We will drill down on the details as we go along.  Suggested topics for next week:

  • Review conceptual design of the "Events Section" in the current website. Our goal is to highlight the upcoming event, and at the same time allow the visitor to view the upcoming and past events.
  • Ensure that the modification to the logo (to include "INC.") has been completed so that all marketing materials will include the new logo.
  • I will share a proposed outline of a communication and marketing strategy so we can discuss and hopefully get it finalized the soonest.

GiveButter - Follow Up Actions

  • The team needs to get the password from Debbie regarding the GiveButter account.
  • The group needs to come up with requirements and determine how we can leverage the features of the platform to fulfill those requirements and the possible integration between the Wordpress website and GiveButter.
  • Whenever the group is ready, someone will reach out to the GiveButter rep to setup a meeting to explore the more in-depth features to streamline the Board's operation and to support your marketing and fundraising campaigns (to include the customer relationship management - CRM).
Please let me know if I missed anything that was substantive from our discussions or for any items that I may have inadvertently stated inaccurately.  As always, comments and/or suggestions are welcome! Just let me know when the next meeting is scheduled so I can prepare the agenda to facilitate the meeting. 

I must say that you are a highly motivated group. Your hard work is not just noticeable; it is inspiring!  Together, we are blessed by the grace of God the Father, our Lord Jesus Christ, and the Virgin Mary. This divine guidance fuels our passion to make meaningful changes in the lives of others.  As we continue this vital work, let us remember the importance of your mission and advocacies. Each one of you plays a critical role in bringing forth positive change.  I encourage you to keep pushing forward with the same enthusiasm and love that has brought us here. Together, we can create a ripple effect of kindness that touches countless lives —truly a "radiant light" and beacon of hope for everyone in the communities that you support!

Thanks and best regards,

HAROLD

RLP WEBSITE NOTES

June 26, 2025

Goals & Objectives:
The main purpose of the meeting is to discuss the development of RLP's full website to support its advocacies. At the end of the meeting, we should have a better high-level understanding of the website project.  The ideas and input gathered will be useful to come up with an initial project plan, schedule, and deliverables.  We should also be ready to discuss risks and a mitigation strategy.  Everyone should be on the same page and have the same expectations. It will also help me come up with a more accurate cost estimate based on your requirements and budget.

AGENDA

  1. Walk through the overall process.
  2. Discuss overall timeline and schedule.
  3. Understand your expectations and come up with success factors.
    • Website goals
    • Requirements
    • Metrics
  4. Assess your readiness to pursue the project:
    • Project team composition
    • Roles and responsibilities
    • Time commitment
    • Digital assets like photos and videos (currently available and future needs)
    • What contents and assets that we can reuse from the one-page website
    • Communications and Marketing Strategy
    • Budget
  5. Inspirations - have your team point me to a similar non-profit websites that have features and functionality that we can derive inspirations from.  These will be a good starting points and help us explore what may be useful to your website as well.

At a very high level, the process involves the following:

  1. Discovery & Strategy
    We begin by understanding your business inside and out. Through in-depth conversations and research, we'll uncover your organization's unique value proposition, target audiences, and competitive landscape. We'll analyze what's working for a similar organization and where the opportunities lie. This foundation ensures your new site doesn't just look professional—it actively advances your organization's goals and connects with the people who matter most.
    Output:
    1. Overarching Communication & Marketing Strategy
    2. Initial Sitemap
    3. Project plan and schedule

  2. Content & Wireframing
    Non profits deserve strong messaging. We'll collaborate to come up with your site's structure and content simultaneously, creating intuitive user paths while developing clear, compelling copy that speaks directly to your audience. We'll ensure that every page has a purpose towards inspiring donors and other key stakeholders to support your advocacies. This strategic approach guarantees that your content focuses on the call-to-action—which is to making a donation.
    Output:
    1. Draft contents for each section and elements or components.
    2. Low fidelity wireframes

  3. Visual Design
    Building on the strategic foundation, we'll bring your brand to life through thoughtful visual design that reflects your purpose and unique personality. Our designers will create concepts (based on your branding), refining based on your input to develop a distinctive look that defines your values and goals. We prioritize mobile optimization and user experience to ensure your site performs flawlessly for every visitor. This results in a visually polished site that builds credibility and drives engagement. 
    Output:
    1. High fidelity wireframes
    2. Branding & colors
    3. Style guide

  4. Development
    We build your site with meticulous attention to both visible design and invisible performance. Our focus is on creating a fast, secure, and responsive platform that works flawlessly across all devices. We'll integrate essential tools—from contact forms, event management, payment processor (GiveButter),  to analytics—while implementing Search Engine Optimization (SEO) best practices. The result is a robust digital platform ready to support your growth.
    Output:
    1. Website in the development environment for review and testing
    2. Test plan and test results (iterative testing cycle)
    3. Pre-launch checklist

  5. Launch
    As we approach your site's debut, our team ensures every detail is working well and properly tested. We conduct extensive testing across browsers and devices, optimize performance, and refine content. We'll set up analytics tools and develop a smooth transition plan. Your new site will launch based on a mutually agreed schedule, ready to make an immediate impact to your stakeholders.
    Output:
    1. Communication plan (how to communicate and market the new website)
    2. Data gathering and metrics (site visits and search engine optimization aka SEO)

  6. Support & Growth
    Our partnership extends well beyond launch. We'll train your team thoroughly, ensuring you're confident managing your new site. Our ongoing support keeps your site secure, fast, and current with evolving web standards. Optional services like content updates, SEO optimization, and strategic improvements help your site continue delivering results as your business evolves. Your long-term success is our goal.
    Output:
    1. Governance
    2. Train content owners to update website
    3. Regular platform and security updates
    4. Contingency plan

In terms of next steps, we'll go through the overall process I outlined above, and focus on the first phase which is the Discovery & Strategy meeting.